iOi’s unique holistic social structure analytical engine understands the consumer intent and behavior by correlating between his real social ties (as opposed to virtual), analysis of his digital behavior through use of diverse sources, browsing habits, loyalty programs and location information to create a digital lifestyle profile that encompasses his interests, digital age and socio-economic profile. These consumer digital profiles enable us to provide predictions based on consumer intent and interests rather than using text mining and retargeting to try and elicit consumer response.